General Video Marketing
With video marketing, you can put your message into motion
Great video content promotes your brand, boosts SEO and ingrains itself in the consciousness of your customers.
As part of a unified strategy, video content can become one of the most powerful marketing tools at your disposal.
How many times have you sat and watched a video on Social Media and can remember it a week later?
But, how many picture posts can you remember?
This shows the importance of having video marketing on your website and social media in 2019.
Put your message into motion
If a picture paints a thousand words, video broadcasts 60,000 a second. That’s why it’s so important to say the right thing. Great video content promotes your brand, boosts SEO and ingrains itself in the consciousness of your customers. As part of a unified strategy, video content can become one of the most powerful marketing tools at your disposal.
We’re not playing with a brand new rulebook here – just a different medium. The key to video marketing is how you engage people as they travel along the information superhighway. Does your content make people want to park up and spend some time with you, or hit the pedal to the metal and burn some rubber? In many cases, this is a split second decision for your audience so making a great first impression really counts.
Video content is far more likely to be embedded and shared than any other type of content. Once you’ve reached the right people they’re far more likely to spread the word for you. For that to happen, consumers need to find your video in the first place and we have some more great news for you right now: with the right title, rich descriptions and relevant meta phrases your video content is far more likely to be found and viewed than any other medium.
Videos are regularly listed at the very top of search page rankings for key phrases, placing them in the prime retail estate of online marketing.
A recent study showed that click-through rates on emails which contained video content were 200-300% higher than those without. Once found, people are much more likely to engage with video, so make the most of it.
Video marketing is a two-pronged attack...First, you need to reach your audience, then you need to captivate them.
A single minute of video is said to be worth 1.8 million words. This page has roughly 600. Now open your mind to what you could accomplish with properly optimised, engaging and on-point video marketing. Exciting isn’t it?