Have you seen LinkedIn Stories? I'm not sure about the potential of LinkedIn Stories as yet.
After initially launching the new option in Brazil back in April, LinkedIn then followed that up with steady expansions into France, the Netherlands, and UAE. But then the roll-out stopped, with no new nations seeing LinkedIn Stories in more than two months.
Indeed, the Stories info page on LinkedIn Help states that it hasn't been updated in two months.
So why the slowdown? What's the hold up in expanding LinkedIn Stories to more regions?
Of course, there could be various factors at play, especially given the various disruptions of 2020. But maybe LinkedIn just isn't seeing the interest in the option it might have hoped. Could LinkedIn be holding back from folding too closely to Facebook?
It could be nothing, but then again...
At any rate, this could help boost usage of the option, at least amongst those looking to use it as a marketing or outreach tool.
The functionality appears to be similar to other Stories options, in that users would 'swipe up' on the frame to access the attached URL link.
Which would make it a more valuable option for driving referral traffic - which would no doubt lead to increased attention from businesses on LinkedIn who would then be able to more definitely track responses from their Stories?
Currently on Instagram, you need to have 10K+ followers to access this feature. Will this be the same on LinkedIn or will they allow this for all users? Interesting...